Following online media at the DNC
At the Democratic National Convention next week, 125 bloggers will hold press credentials and hundreds more will be reporting from The Big Tent. You're probably wondering - how do I follow hundreds of blogs? Well, there's always Memeorandum or Newsjunk where you can watch the river of news flow but you run the risk of missing the more nuanced observations from smaller online media outlets. Try OMPL-a simple XML markup originally designed for outlining that was recently adopted to package RSS feeds. You can download the full OPML file of DNC credentialed bloggers here. Once you have the file, re-upload the file to your RSS reader and you will have the 125 credentialed bloggers loaded into a folder. It's that easy.
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